Are patient recruitment ads helping or hurting enrollment?
There’s more than color scheme and photo choice that goes into making recruitment ads – and because of that, teams often miss the mark on effectively engaging with patients.
We analyzed 100 recruitment ads currently running across digital platforms and uncovered mistakes we see across the industry, commonly overlooked red flags that might be hurting your recruitment, and best practices to look for when choosing your next patient enrollment partner.
Ready to dive in? Let’s go.
What's inside this report
Common industry trends with breakdowns of ad types, formats, color schemes, messaging, and creative execution.
Key components of high-performing ads so you know if your ads will capture and retain a patient’s attention.
Trusted and compliant messaging strategies to help you avoid fear-based tactics, hype, and misleading claims.
Best practices on building an effective recruitment strategy to help you choose a patient recruitment partner who knows how patients behave online.
