Pediatric Allergen Trial
1,100 Pediatric patients recruited
How Ready. Set. Food! and ObvioHealth used 1nHealth to recruit 1,100 pediatric patients for their Early Allergen System Experience trial.
“We are particularly proud of the fact that over 30% of our total enrollment is representative of minority or mixed race participants emulating the real world consumer base that we serve.”
— Daniel Zakowski, CEO of Ready. Set. Food!
Our results
60
Days ahead of schedule
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1,100
Pediatric patients enrolled
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30%
Diverse representation
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The challenge
Large Scale Recruitment: Ready. Set. Food! had spent years designing this trial, but needed a decentralized approach to reach their goal of 1,100 participants.
Diverse Representation: Recruitment also needed total enrollment to be both ethnically and geographically diverse. That would provide true-to-life representation of the real-world consumer base that Ready. Set. Food! serves.
The strategy
Messaging That Resonates: We put a priority on creating visuals and messaging that would immediately connect with target audiences, assuring parents they weren’t alone and that treatment was available. Our core messaging was split into three main themes:
- Parents and guardians concerned about infant’s health: This angle appealed to parents aiming to mitigate any potential health concerns or allergy development for their child.
- Improving your child’s quality of life: This angle leads with quality-of-life improvements that can come if an allergy development is prevented.
- Pioneering research and helping others: This angle motivates individuals to make a difference for others like them while contributing to scientific advancements.
No Data Found
The solution
Despite a high submission rate (24.4%) one of the challenges we encountered was an unusually high number of disqualified referrals.
We identified a frequent disqualification was due to age (8-10 weeks) so we scheduled re-invites once submissions were of qualifying age (11-19 weeks). In total, we converted 60% of those disqualifications into qualified referrals.
The Results
Ready. Set. Food! was able to complete their enrollment process two months ahead of schedule–delivering research on early allergens, improving infant health outcomes, and reducing healthcare costs around the world quicker than anticipated.
Accelerate enrollment at any scale
“1nHealth’s expertise in digital recruitment played a pivotal role in connecting eligible participants through targeted campaigns, ensuring the process was efficient and reflective of real-world conditions.”
— ObvioHealth
