Accelerated Enrollment
Down-Funnel Efficiency
Timely Enrollment: Breast cancer patients undergoing chemotherapy face a common yet debilitating side effect—fatigue. 1nHealth was asked to rescue a virtual study lagging behind enrollment timelines, targeting breast cancer survivors suffering from chemo fatigue, paving the way for innovative treatments to improve patient outcomes.
Strategic Spending: When recruitment efforts stalled, optimizing digital strategy and ad spend made the difference. By prioritizing high-performing platforms, refining creative, and leveraging real-time data, we achieved enrollment goals faster, demonstrating the impact of a focused and flexible approach to patient recruitment.
Regained Momentum: In rescue studies, there’s no room for delay. Missed milestones can escalate costs, disrupt study timelines, and risk losing sponsor confidence. That’s why hitting the ground running is essential. By rapidly deploying what we’d learned about the performances of our ads on Meta vs. Google, we were above trendline enrollment expectations within the first week.
Enrollment Revived: By the end of the enrollment campaign, 1nHealth was able to successfully finalize enrollment for the study—finishing with 187 ICFs and 31 randomized patients. We also completed enrollment 30% ahead of projected timeline and 25% under budget.
