Accelerated Enrollment
Seamless Integration
Underperforming Expectations: Atrial fibrillation is one of the most common heart conditions, and enrolling the right participants requires precise solutions that target diverse populations both geographically and ethnically. 1nHealth was asked by a sponsor to rescue a study that was off pace by 60% when we arrived. I/E criteria was also strict—patients needed to be in active atrial fibrillation and agree to exercise while heart rate was tracked.
Starting From Scratch: Previously, the sponsor was running traditional and digital ads before we came in. We completely overhauled the strategy, focusing solely on digital recruitment.
Building Trust Through Messaging: When we overhauled the creative and messaging for the rescue campaign, it was essential to shift from a purely clinical tone to one that resonated emotionally with potential participants. By incorporating empathetic language and showcasing genuine understanding of patient challenges, ads became more relatable and human. This built trust and encouraged individuals to feel comfortable with the process. Acknowledging specific patient concerns or experiences made a significant difference over time, and helped us improve participant engagement and increase enrollment rates.
Back On Track: After eight weeks of languishing recruitment, we regained momentum immediately. We were re-aligned with original, pre-1nHealth enrollment expectations within just eight additional weeks—the same amount of time it took the previous recruitment vendor to get 60% off projections in the first place.
