Atrial Fibrillation

4x faster enrollment after 1nHealth replaced previous vendor

Learn how 1nHealth rescued a study recruiting for patients suffering from atrial fibrillation with underperforming enrollment before we arrived.

60%

deficit of enrollment after 8 weeks with competitor when we arrived.

Accelerated Enrollment

36

more enrollments per week than previous vendor.

Seamless Integration

Key Insight: The transition from traditional to digital ads revolutionizes patient recruitment. Digital platforms enable granular targeting, real-time performance monitoring, and adaptive strategies—ensuring that trials recruit qualified participants faster and more cost-effectively.

Our results

8 weeks of languishing recruitment before 1nHealth was deployed

8 weeks until 1nHealth re-aligned enrollment pace with sponsor expectations

400%

enrollment rate improvement after 1nHealth

The challenge

Underperforming Expectations: Atrial fibrillation is one of the most common heart conditions, and enrolling the right participants requires precise solutions that target diverse populations both geographically and ethnically. 1nHealth was asked by a sponsor to rescue a study that was off pace by 60% when we arrived. I/E criteria was also strict—patients needed to be in active atrial fibrillation and agree to exercise while heart rate was tracked.

The strategy

Starting From Scratch: Previously, the sponsor was running traditional and digital ads before we came in. We completely overhauled the strategy, focusing solely on digital recruitment.

Targeted Precision

Digital recruitment enables precise targeting, ensuring that outreach reaches the right patient populations based on demographics, medical history, and location. This level of specificity leads to higher-quality candidates, faster enrollment, and a more efficient process, reducing costs and enhancing the likelihood of trial success.

Real-Time Data

With digital recruitment, real-time data allows for immediate adjustments to campaigns, ensuring that strategies are continuously optimized. This leads to more effective use of resources and faster identification of the most promising candidates, significantly improving recruitment timelines and ensuring trials stay on track.

Enhanced Patient Engagement

Digital recruitment fosters deeper participant engagement through personalized communication and interactive tools, such as pre-screeners and online questionnaires. This direct approach helps ensure candidates are more likely to follow through with enrollment, resulting in higher-quality leads and better participant retention for the duration of the trial.

The solution

Building Trust Through Messaging: When we overhauled the creative and messaging for the rescue campaign, it was essential to shift from a purely clinical tone to one that resonated emotionally with potential participants. By incorporating empathetic language and showcasing genuine understanding of patient challenges, ads became more relatable and human. This built trust and encouraged individuals to feel comfortable with the process. Acknowledging specific patient concerns or experiences made a significant difference over time, and helped us improve participant engagement and increase enrollment rates.

The results

Back On Track: After eight weeks of languishing recruitment, we regained momentum immediately. We were re-aligned with original, pre-1nHealth enrollment expectations within just eight additional weeks—the same amount of time it took the previous recruitment vendor to get 60% off projections in the first place.

Accelerate enrollment at any scale

"1nHealth is now the standard in patient recruitment for us."

— Sponsor

Atrial Fibrillation

4x faster enrollment after 1nHealth replaced previous vendor

60%

36

Our results

8

weeks of languishing recruitment before 1nHealth was deployed

8

weeks until 1nHealth re-aligned enrollment pace with sponsor expectations