"We have to be bolder and braver": Why Amy Sitnick believes real change in clinical research starts with courage
Amy Sitnick is one of 1nHealth’s Patient Engagement Leaders Award winners, a recognition of men and women who are building more inclusive, transparent, and accessible experiences for patients at every step of the journey. Click here to meet all 25 of this year’s honorees.
When Amy Sitnick walks into a meeting, she brings more than just a PowerPoint deck—she brings purpose. As Vice President of Marketing at Greenphire, a leading fintech company in the clinical trial space, Sitnick is at the helm of a movement that’s changing how research gets done: with patients—not just data—in mind.
Greenphire isn’t your average tech company. It’s built around a clear, powerful mission: to simplify the financial logistics of clinical trials so patients around the world can participate more easily. And Amy Sitnick is the one making sure the world knows about it.
“My job is to tell the story of innovation,” Sitnick explains. “From the incredible minds in our product and IT teams to the frontline heroes in operations, every part of our organization plays a role in making clinical research more accessible, equitable, and efficient.”
With a career rooted in B2B financial services, including roles at PNC Bank, FS Investments, and SEI, Sitnick brought a sharp strategic lens to Greenphire when she joined in 2018. But what keeps her there—what fuels her every day—isn’t just metrics and messaging.
It’s impact.
“We spend so much of our time at work,” Sitnick says. “It’s rewarding to spend my days within life sciences and technology to ensure that all people have the equal ability to improve their health—as well as their loved ones’. It’s that vision which drives me to do more and better every single day.”
About Amy Sitnick
Amy Sitnick is Vice President of Marketing at Greenphire, a dynamic fintech company focused on clinical trial financial automation. She is responsible for showcasing the innovation of the company, from the product and IT departments to the client-focused operations teams, to increase brand awareness and create loyalty amongst clinical research stakeholders across the globe. Amy leads the overall marketing and communications strategy and execution for the company, including public relations, thought leadership, product marketing, digital marketing and more. Prior to joining Greenphire in 2018, Amy held Marketing leadership roles within business-to-business financial services companies, including PNC bank, FS Investments and SEI.
About Greenphire
Greenphire is a leading provider of global financial lifecycle management solutions for clinical trials. Founded in 2008 and headquartered in King of Prussia, Pennsylvania, the company offers comprehensive data and workflow automation tools to streamline the clinical trial process. Their solutions encompass budgeting, investigator site payments, participant reimbursements, travel logistics, and patient engagement, all designed to enhance efficiency and reduce administrative burdens for sponsors, CROs, and clinical research sites. Greenphire’s platform integrates these services to provide real-time insights and improve decision-making across the trial lifecycle. In 2024, Greenphire expanded its capabilities by acquiring Clincierge, bolstering its global patient travel and logistics offerings.
Watch more interviews with this year's winners
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